Best Affiliate Tracking Tools For Performance Marketers
Best Affiliate Tracking Tools For Performance Marketers
Blog Article
Server-Side Tracking vs. Pixel Tracking - Which is Better?
A variety of e-commerce services are turning to server-side monitoring as a method to boost their information collection processes. While it needs much more technical knowledge than routine GTM and may introduce additional costs, it can result in greater accuracy and even more trustworthy information
Pixel monitoring uses a piece of code to register conversions on your web site. It's simple to establish and much less prone to ad blockers.
1. A lot more accurate data
The conventional approach of tracking conversions on a website, utilizing pixels, is having trouble with changing web browser personal privacy policies. This implies that the information being sent to Google Advertisements, Facebook Manager and other platforms is much less accurate than it ought to be.
Server-side monitoring is a more safe alternative that helps to bypass these limitations, as it's filled from your very own domain and dealt with as first-party code, implying it's less likely to be impacted by advertisement blockers or various other safety actions. This supplies much more accurate information and an extra full photo of individual journeys across channels.
In addition, this type of tracking allows companies to track conversions outside of the site, such as telephone call and in-store brows through, which can be difficult for pixel-based tracking. This flexibility gives marketing professionals a lot more possession over the data they send, and makes it less complicated to follow different data laws. It's additionally a great deal less prone to scams, as it's more difficult for illegal actors to adjust the system by modifying the postback link.
2. Better control over data.
Server-side monitoring enables companies to collect and improve data prior to sending it to third-party analytics/advertising platforms. This improves information completeness and precision, which can help marketers make even more enlightened advertising and marketing decisions.
Standard pixel monitoring relies on JavaScript tracking codes that are put in internet site site visitors' browsers. These tracking codes are commonly obstructed by ad blockers, which can lead to data collection disturbances and incorrect outcomes. Server-side tracking makes it possible for services to bypass these limitations and give accurate, regular data that is less at risk to interference.
This sort of tracking likewise allows services to track conversions that occur beyond the site, like telephone call and in-store acquisitions. This is essential given that new personal privacy plans such as Apple's Intelligent Tracking Avoidance (ITP) restrict the service life of cookie-based tracking pixels to 7 days. This is a crucial reason that S2S is more trustworthy for businesses seeking to adapt to these adjustments.
3. Much less prone to fraud
Server-side monitoring enables companies to adjust information hauls prior to it gets to 3rd party endpoints, boosting protection and personal privacy. This is particularly crucial as various best attribution models browsers and systems significantly transform just how they deal with cookies. For example, in iphone 14, Safari will only deliver first-party cookie data and will certainly not permit pixel-based tracking. Making use of server-side tracking, you can bypass these limitations and remain to track conversions that took place beyond your web site.
Furthermore, server-side tracking allows you to catch customer data directly on your own web servers. This eliminates reliance on 3rd parties, which can be prone to violations and personal privacy infractions.
A server-side radar is a set of directions that tells your web site's web server what events to tape-record. This information is after that sent out to analytics devices like Google Analytics and Facebook Company. It's likewise utilized to cause event-based ads, such as retargeting. In contrast, pixel tracking is an alternate technique that utilizes a tiny item of code on your webpage to collect data from customers.
4. Easier to implement
Server-side tracking is a data collection process that happens on the website's own server, bypassing web browser limitations. This means that data collected by the website/app is first sent out to the web server where it's refined and afterwards sent to analytics devices like Google Analytics or Facebook Pixel.
The advantage of this technique is that it minimizes the extent of data administration and provides companies extra control over transmission, making it normally extra dependable. Because of this, it's much less vulnerable to information challenges caused by things like a damaged link or an energetic advertisement blocker being mounted.
With OWOX BI's Server-Side Monitoring, your service can gather real-time conversion data in the same way that you would with pixels or a cookie, but this is then passed straight to your marketing and advertising devices on the web server. This permits you to have even more precise data and assists guarantee compliance with personal privacy laws such as GDPR. Additionally, it likewise prevents the tracking constraints enforced by web browsers and ad blockers.